Why Business Model Innovation Could Be The Key To Getting Better Results
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most of [...]
Bridge The Customer Connection Gap For A Successful Customer Strategy
Written by Jeb Dasteel, originally published on March 25, 2022 by Forbes There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight [...]
Account Planning: Solve Your Customer’s Real Problem
written by Mark Donnolo, Managing Partner and posted at SalesGlobe A year ago, I stood in front of a senior sales team. In our minds, we could [...]
Scattered Sales Enablement Resources: How to Align Them for Better Results
Whether speaking with HR, IT, Training, Finance, or another business unit, the Sales leader needs to begin with: “If I had X, it would drive revenue like this.” written by [...]
Equipped for the Inevitable: The Owens Corning Story
Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. The company is also commonly [...]
Creating Space for Growth (If you build it, it will come.)
by David Youland, Senior Consultant The pure scale of an established organization can produce inertia. Yet if a company rests on its size/scale alone, it can easily lose touch with [...]
Strategies for Success in Product Innovation
introduction by Luminas Founder and CEO, D. Keith Pigues Customers bring specific problems to be solved -- sometimes without understanding what the problem is or realizing a solution is possible." [...]
Not All Growth is Created Equal
by David Youland, Senior Consultant You may be asking how you should be thinking differently about organic growth now, in this post-pandemic, inflationary era? According to Investopedia, organic growth is the [...]
Why We Lose (part 2): Customer Engagement
by D. Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the [...]