On this podcast we talk about what it takes to accelerate true partnerships and what enable us to deliver differential customer value. How can you confidently deliver the service that [...]
written by Nacho De Marco There’s a lot to be said about strategic planning. That the resulting plan requires multiple adjustments while moving forward. That it sidelines creativity. That it [...]
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create for customers...well... this is how you maximize profit for the business. [...]
a note from Luminas Founder & CEO, D. Keith Pigues I'm always fascinated by real-world examples of successful value-based pricing. This article by Josh Fechter at The Product Company does [...]
Luminas Founder & CEO, D. Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of Customer [...]
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most of [...]
Written by Jeb Dasteel, originally published on March 25, 2022 by Forbes There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success [...]
If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight [...]
written by Mark Donnolo, Managing Partner and posted at SalesGlobe A year ago, I stood in front of a senior sales team. In our minds, we could [...]
Whether speaking with HR, IT, Training, Finance, or another business unit, the Sales leader needs to begin with: “If I had X, it would drive revenue like this.” written by [...]
