The Secret Ingredient of Revenue Management
Luminas Founder & CEO, D. Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of Customer [...]
The Best Way to Learn as an Executive? Assume You Know Nothing.
Executives in growth companies need to be constantly learning, and the best way to do that is to develop a beginner's mindset. a note from Luminas Founder & CEO, D. [...]
What’s in a Name?
Names matter. Don't you love learning the story behind a name? Whether it's for your child or your company, the name you select carries with it the power to make [...]
Forbes’ 2021 CxO Growth Study: What Can We Learn?
a note from Luminas Client Delivery Leader, Brandi Morales-Espinal Forbes' global study of 500 C-Suite leaders identified four key strategies for driving growth over the next 24 months, including enhancing [...]
Everything You Need to Know About Value-Based Pricing
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create for customers...well... this is how you maximize profit for the business. [...]
CEO to Know: Keith Pigues
There was a lot to talk about when Luminas Founder & CEO, D. Keith Pigues was featured on the iHeart Media's CEOs to Know podcast. Listen to the full interview. [...]
A Beginner’s Guide to Value-Based Strategy
a note from Luminas Founder & CEO, D. Keith Pigues Value-based pricing sounds really intriguing, and potentially valuable, but where should you start? In his Harvard Business School Online article, [...]
Restart Growth Now and Become Crisis-Proof for the Future
written by D. Keith Pigues and originally published in the Los Angeles Times Many U.S. businesses have been idling since the first quarter of this year – they’re still running, [...]
Luminas Invites Business Leaders to ReStart Growth, Now
B2B customer centricity authority proclaims that you can confidently plan for 2021 and know the answer to the question: “Do your customers make more money doing business with you?” [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
by Matt Egol and Anil Khurana COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating [...]