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Customer Centricity

Organic Growth

Sales Effectiveness

Revenue Management

Business Model Management

Six Building Blocks for Revitalized B2B Marketing and Sales

2020-12-02T23:36:49+00:00Business Model Management, Customer Centricity|

by Matt Egol and Anil Khurana COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating [...]

How to Demonstrate the Value of Investing in Customer Insight

2020-12-03T00:57:20+00:00Business Model Management, Customer Centricity|

an introduction by Luminas Found & CEO D. Keith Pigues Don’t confuse market research, customer information, competitive intelligence or other forms of external information used to understand how you’re serving [...]

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