What’s in a Name?
Names matter. Don't you love learning the story behind a name? Whether it's for your child or your company, the name you select carries with it the power to make [...]
Forbes’ 2021 CxO Growth Study: What Can We Learn?
a note from Luminas Client Delivery Leader, Brandi Morales-Espinal Forbes' global study of 500 C-Suite leaders identified four key strategies for driving growth over the next 24 months, including enhancing [...]
Growth Through Winning with Customers
by David Youland, Senior Consultant Growth is the lifeblood of every organization and a perennial management imperative. Growth is what every leader desires, but finds elusive. Managers [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
by Matt Egol and Anil Khurana COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating [...]
What it Takes to Win with Customers
Differentiating Your Company from the Competition to Accelerate Growth written by D. Keith Pigues Amazing things happen when an organization begins to think first about how it [...]
Why We Lose (part 2): Customer Engagement
by D. Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the [...]
Why We Lose (part 1): Customer Segmentation
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
Why you Should Start With Customer Insight
a note from Luminas Founder & CEO, D. Keith Pigues Great insight enables great solutions. In this sneak preview of the first chapter of “Design Principles for Product Leadership," Justin [...]
Innovation Isn’t Just About New Products
a note from our Founder & CEO, D. Keith Pigues A lot has been written and said about innovation and the critical role it plays in driving organic growth for [...]
How to Demonstrate the Value of Investing in Customer Insight
an introduction by Luminas Found & CEO D. Keith Pigues Don’t confuse market research, customer information, competitive intelligence or other forms of external information used to understand how you’re serving [...]