The Four Biggest Obstacles to Strategic Planning
written by Nacho De Marco There’s a lot to be said about strategic planning. That the resulting plan requires multiple adjustments while moving forward. That it sidelines creativity. That it [...]
Creating Space for Growth (If you build it, it will come.)
by David Youland, Senior Consultant The pure scale of an established organization can produce inertia. Yet if a company rests on its size/scale alone, it can easily lose touch with [...]
Strategies for Success in Product Innovation
introduction by Luminas Founder and CEO, D. Keith Pigues Customers bring specific problems to be solved -- sometimes without understanding what the problem is or realizing a solution is possible." [...]
Not All Growth is Created Equal
by David Youland, Senior Consultant You may be asking how you should be thinking differently about organic growth now, in this post-pandemic, inflationary era? According to Investopedia, organic growth is the [...]
Why We Lose (part 2): Customer Engagement
by D. Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the [...]
The Best Way to Learn as an Executive? Assume You Know Nothing.
Executives in growth companies need to be constantly learning, and the best way to do that is to develop a beginner's mindset. a note from Luminas Founder & CEO, D. [...]
Woofin’ with LUMI, Making Confident Pricing Decisions
Luminas CEO and Founder, D. Keith Pigues, and Kevin Mitchell, President of the Professional Pricing Society, talk all things pricing on this episode of Woofin' with LUMI. As companies manage [...]
Why We Lose (part 1): Customer Segmentation
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
Woofin’ with LUMI, Customer vs. Company-Focused Strategy
In this premier episode of Woofin' with LUMI, our CEO and Founder D. Keith Pigues and Dave Youland, Senior Consultant and Assistant Professor at Southwestern College dive deep and discuss their [...]
Growth Through Winning with Customers
by David Youland, Senior Consultant Growth is the lifeblood of every organization and a perennial management imperative. Growth is what every leader desires, but finds elusive. Managers [...]