Why We Lose (part 2): Customer Engagement
by D. Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the [...]
Why We Lose (part 1): Customer Segmentation
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
Why you Should Start With Customer Insight
a note from Luminas Founder & CEO, D. Keith Pigues Great insight enables great solutions. In this sneak preview of the first chapter of “Design Principles for Product Leadership," Justin [...]
Innovation Isn’t Just About New Products
a note from our Founder & CEO, D. Keith Pigues A lot has been written and said about innovation and the critical role it plays in driving organic growth for [...]
How to Demonstrate the Value of Investing in Customer Insight
an introduction by Luminas Found & CEO D. Keith Pigues Don’t confuse market research, customer information, competitive intelligence or other forms of external information used to understand how you’re serving [...]
Open Innovation in New Product Development, Extend Your Horizon
from our Founder & CEO, D. Keith Pigues As organizations obsess (appropriately so) over new product and service developments to accelerate organic growth, the most impactful inputs (or voices) available [...]
Strategies for Success in Product Innovation
introduction by Luminas Founder and CEO, D. Keith Pigues Customers bring specific problems to be solved -- sometimes without understanding what the problem is or realizing a solution is possible." [...]