What’s in a Name?
Names matter. Don't you love learning the story behind a name? Whether it's for your child or your company, the name you select carries with it the power to make [...]
Forbes’ 2021 CxO Growth Study: What Can We Learn?
a note from Luminas Client Delivery Leader, Brandi Morales-Espinal Forbes' global study of 500 C-Suite leaders identified four key strategies for driving growth over the next 24 months, including enhancing [...]
Everything You Need to Know About Value-Based Pricing
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create for customers...well... this is how you maximize profit for the business. [...]
CEO to Know: Keith Pigues
There was a lot to talk about when Luminas Founder & CEO, D. Keith Pigues was featured on the iHeart Media's CEOs to Know podcast. Listen to the full interview. [...]
A Beginner’s Guide to Value-Based Strategy
a note from Luminas Founder & CEO, D. Keith Pigues Value-based pricing sounds really intriguing, and potentially valuable, but where should you start? In his Harvard Business School Online article, [...]
Restart Growth Now and Become Crisis-Proof for the Future
written by D. Keith Pigues and originally published in the Los Angeles Times Many U.S. businesses have been idling since the first quarter of this year – they’re still running, [...]
Luminas Invites Business Leaders to ReStart Growth, Now
B2B customer centricity authority proclaims that you can confidently plan for 2021 and know the answer to the question: “Do your customers make more money doing business with you?” [...]
Growth Through Winning with Customers
by David Youland, Senior Consultant Growth is the lifeblood of every organization and a perennial management imperative. Growth is what every leader desires, but finds elusive. Managers [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
by Matt Egol and Anil Khurana COVID-19 has forced companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating [...]
Scattered Sales Enablement Resources: How to Align Them for Better Results
Whether speaking with HR, IT, Training, Finance, or another business unit, the Sales leader needs to begin with: “If I had X, it would drive revenue like this.” written by [...]