Why We Lose (part 1): Customer Segmentation
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
Confident Buyers Are Loyal Ones
a note from Luminas How can you help your customers make confident buying decisions? Take the time to understand their business. When you make the effort to put your customers' [...]
6 Steps For Improving Leadership Alignment
a note from Luminas Founder & CEO, D. Keith Pigues A lot has changed in the business environment, and with your customers or clients. In order to set growth priorities [...]
Woofin’ with LUMI, Customer vs. Company-Focused Strategy
In this premier episode of Woofin' with LUMI, our CEO and Founder D. Keith Pigues and Dave Youland, Senior Consultant and Assistant Professor at Southwestern College dive deep and discuss their [...]
Growth Through Winning with Customers
by David Youland, Senior Consultant Growth is the lifeblood of every organization and a perennial management imperative. Growth is what every leader desires, but finds elusive. Managers [...]
Misalignment can cause chaos. How’s your organization doing?
by David Youland, Luminas Senior Consultant Alignment (Noun) arrangement in a straight line, or in correct or appropriate relative positions. "the tiles had slipped out of alignment" the act of [...]
Why you Should Start With Customer Insight
a note from Luminas Founder & CEO, D. Keith Pigues Great insight enables great solutions. In the first chapter of “Design Principles for Product Leadership," Justin Zalewski details how product [...]
Celebrating 6 Years!
a personal note from Luminas Founder & CEO, D. Keith Pigues Thank you! Thank you! Thank you! We celebrated our 6th anniversary at Luminas Strategy this week. As I [...]
4 Signs Your Business Model Is In Desperate Need Of An Update
a note from Luminas Founder & CEO, D. Keith Pigues Recently, the word pivot has been overused, in my opinion, but you may need to – and fast! Yes, there [...]
Why Business Model Innovation Could Be The Key To Getting Better Results
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most of [...]