Why We Lose (part 1): Customer Segmentation
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
a note from Luminas How can you help your customers make confident buying decisions? Take the time to understand their business. When you make the effort to put your customers' [...]
a note from Luminas Founder & CEO, D. Keith Pigues A lot has changed in the business environment, and with your customers or clients. In order to set growth priorities [...]
In this premier episode of Woofin' with LUMI, our CEO and Founder D. Keith Pigues and Dave Youland, Senior Consultant and Assistant Professor at Southwestern College dive deep and discuss their [...]
by David Youland, Senior Consultant Growth is the lifeblood of every organization and a perennial management imperative. Growth is what every leader desires, but finds elusive. Managers [...]
by David Youland, Luminas Senior Consultant Alignment (Noun) arrangement in a straight line, or in correct or appropriate relative positions. "the tiles had slipped out of alignment" the act of [...]
a note from Luminas Founder & CEO, D. Keith Pigues Great insight enables great solutions. In the first chapter of “Design Principles for Product Leadership," Justin Zalewski details how product [...]
a personal note from Luminas Founder & CEO, D. Keith Pigues Thank you! Thank you! Thank you! We celebrated our 6th anniversary at Luminas Strategy this week. As I [...]
a note from Luminas Founder & CEO, D. Keith Pigues Recently, the word pivot has been overused, in my opinion, but you may need to – and fast! Yes, there [...]
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most of [...]