Six Building Blocks for Revitalized B2B Marketing and Sales
If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight [...]
Why you Should Start With Customer Insight
a note from Luminas Founder & CEO, D. Keith Pigues Great insight enables great solutions. In the first chapter of “Design Principles for Product Leadership," Justin Zalewski details how product [...]
How to Demonstrate the Value of Investing in Customer Insight
an introduction by Luminas Found & CEO D. Keith Pigues Don’t confuse market research, customer information, competitive intelligence or other forms of external information used to understand how you’re serving [...]