Everything You Need to Know About Value-Based Pricing
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create for customers...well... this is how you maximize profit for the business. [...]
4 Value Based Pricing Examples to Inspire You
a note from Luminas Founder & CEO, D. Keith Pigues I'm always fascinated by real-world examples of successful value-based pricing. This article by Josh Fechter at The Product Company does [...]
The Secret Ingredient of Revenue Management
Luminas Founder & CEO, D. Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of Customer [...]
A Beginner’s Guide to Value-Based Strategy
a note from Luminas Founder & CEO, D. Keith Pigues Value-based pricing sounds really intriguing, and potentially valuable, but where should you start? In his Harvard Business School Online article, [...]