Equipped for the Inevitable: The Owens Corning Story
Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. The company is also commonly [...]
Why We Lose (part 2): Customer Engagement
by D. Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the [...]
Woofin’ with LUMI: Creating a Customer-Centric Culture
Luminas Client Delivery Leader Brandi Morales-Espinal, and Michelle Lea, Vice President of Marketing for NILIT tackle the all-important topic of customer centricity on this episode of Woofin' with LUMI. We [...]
Customer Value Creation. If Not Now, When?
from D. Keith Pigues, Founder and CEO, Luminas You and your team need to believe that now is the right time to win with customers. From our perspective, the time [...]
Time for a Customer Centricity Checkup?
written by D. Keith Pigues Winning with your customers is not an isolated project or initiative. In order to truly win, you need an ongoing partnership with your customers – [...]
Top 12 Questions You Should Ask to Create a Winning Customer Strategy
from D. Keith Pigues, Founder and CEO, Luminas At Luminas, we often ask the question, "Is your customer's business at the center of your business?" This is typically met with [...]
What it Takes to Win with Customers
Differentiating Your Company from the Competition to Accelerate Growth written by D. Keith Pigues Amazing things happen when an organization begins to think first about how it [...]
Why We Lose (part 1): Customer Segmentation
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
Confident Buyers Are Loyal Ones
a note from Luminas How can you help your customers make confident buying decisions? Take the time to understand their business. When you make the effort to put your customers' [...]
Woofin’ with LUMI, Customer vs. Company-Focused Strategy
In this premier episode of Woofin' with LUMI, our CEO and Founder D. Keith Pigues and Dave Youland, Senior Consultant and Assistant Professor at Southwestern College dive deep and discuss their [...]