In this premier episode of Woofin’ with LUMI, our CEO and Founder D. Keith Pigues and Dave Youland, Senior Consultant and Assistant Professor at Southwestern College  dive deep and discuss their perspective on the Inc magazine article, How to Create a Customer-Focused Strategy.

Do the writers go far enough in their suggestions on how to understand and quantify the value you’re delivering to customers? How often are companies more focused on their own ideas, innovations or targets and fail to put their customers’ business at the center of their own.