Customer Value Creation. If Not Now, When?
from D. Keith Pigues, Founder and CEO, Luminas You and your team need to believe that now is the right time to win with customers. From our perspective, the time [...]
Restart Growth Now and Become Crisis-Proof for the Future
written by D. Keith Pigues and originally published in the Los Angeles Times Many U.S. businesses have been idling since the first quarter of this year – they’re still running, [...]
Luminas Invites Business Leaders to ReStart Growth, Now
B2B customer centricity authority proclaims that you can confidently plan for 2021 and know the answer to the question: “Do your customers make more money doing business with you?” [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
by Matt Egol and Anil Khurana COVID-19 has forced companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating [...]