Luminas CEO and Founder,  D. Keith Pigues, and Kevin Mitchell, President of the Professional Pricing Society, talk all things pricing on this episode of Woofin’ with LUMI.

As companies manage today’s inflationary pressures and rising costs, many are considering implementing pricing increases.  Some leaders are more confident than others in making price increase decisions; while many are having a “knee-jerk” reaction and raising prices to cover inflationary cost increases.

Knowing your differential value provides guidance and confidence in pulling the pricing lever to drive growth.

Check out this lively discussion that started after reading the recent Forbes article, 3 Common Pricing Blunders Companies Make During Periods of High Inflation.